How letting agents can use the HomeLet Rental Index to help grow their business

But the figures are more than just data: they’re an opportunity to start conversations, demonstrate your expertise and help landlords make informed decisions.

Whether you want to build your online presence, keep landlords informed or generate valuation enquiries, here are four ways to get more out of the most comprehensive and up-to-date data on rental values in the UK.

1. Blog about your region’s rental market

Landlords want to understand what’s happening in their area's local market and what it could mean for their properties. A regular blog post using Rental Index data can help you provide that insight.

Use the latest figures for your region as a starting point, then add your own perspective. Are you seeing similar trends locally? What questions are landlords asking your team? Are there differences between the national picture and what’s happening in your area?

You could share your post on social media, include it in your landlord newsletter and send it to landlords who are considering their next steps.

Regional figures provide useful context, but they won’t tell the whole story. Use your local knowledge and expert insight to bring the data to life for your customers.

Here's a great example from Base Property Specialists.

2. Turn the data into video content

You don’t need a long, polished production to make an impact. A short video featuring a member of your team can bring the latest rental market figures to life and help landlords and tenants put a face to your agency.

Try picking one or two points from the latest Rental Index and explaining:

• What the figures show for your region.
• What you’re seeing in your local market.
• What landlords might want to consider as a result.

Share your video across your social channels, website and email communications. Keeping it short and focused can make it easier for landlords to take in and share.

Our partner agent JDG Estate Agents had over 20,000 views on this video.

3. Add your professional commentary

The figures are a great conversation starter, but your experience is what makes them relevant to your audience.

When you share a Rental Index update on social media, add a few sentences explaining what it means from your agency’s perspective and in your local area. You could talk about the questions landlords are asking, how local demand compares with the wider region, or why it’s important to consider affordability when setting a rent.

Your commentary helps demonstrate that you understand the market and gives landlords a reason to turn to your team for advice.

4. Generate valuation enquiries

Rental Index data can also help you start conversations with landlords who are unsure whether their property’s rent reflects the current market.

Share a regional update alongside an invitation to book a rental valuation.

Here's a great example of how Bridgfords used Rental Index data alongside their local expertise to promote valuations and generate more enquiries.

Make the most of every update

You don’t have to use the Rental Index in just one way. A single monthly update could inspire a blog post, a short video, a social media post and a conversation in your next landlord newsletter.

Start with the data, add your local knowledge and show landlords how your agency can help.

View the latest Rental Index data here, and follow us on LinkedIn for the latest updates each month.