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HomeLet scoops award for innovation at prestigious event

Posted on 2011-11-28

HomeLet is celebrating after winning a national award for its innovation within the lettings industry.

The referencing and specialist insurance company won the Innovation category at this year’s 2011 Landlord and Lettings Awards. In addition to this top prize, HomeLet was a finalist in the Insurance Services, Supplier and Website categories.

The Innovation award recognises the supplier that has been most innovative in their sector, and HomeLet was praised in particular for the launch and success of its new referencing product, Optimum. Optimum was launched earlier this year and has not only achieved 150% above predicted sales figures, but also been very well received by customers.

As well as offering a robust tenant reference, Optimum offers the unique guarantee – if any tenant referenced through one of two HomeLet checks, Insight and Enhance, either default on their rent within 12 months of moving into the rented property, HomeLet will evict them – for free.

The increase in sales has also seen an increase in customers, with the company’s 1,000th customer being welcomed to HomeLet in October.

Kyle Clark, who works for Homes4U – the 1,000th letting agent to partner with HomeLet, said: “Signing up with HomeLet couldn’t be easier. We signed up online and processed our first reference that day. To be their 1,000th customer is a privilege; although I’m sure there will be hundreds more to join before the year is out!”

HomeLet puts this success down to a number of factors; increased demand for rental properties, the importance of using a reputable letting agent and referencing supplier, its innovative products and services, and the fact that many more landlords are asking their letting agents for HomeLet by name now.

Managing Director of HomeLet, John Boyle, said: “I am delighted at our success at last week’s Landlord and Lettings Awards that recognises our innovative contribution to the lettings industry. It is not only testament to the hard work of our team who’ve developed the product, but also our customers who’ve used HomeLet to reference potential tenants.”

Heidi Abbott, HomeLet’s Operations & Marketing Director, who collected the award, said: "To win the Innovation award was a fantastic result in itself – however, to be finalist in three other categories reflects the commitment we continually dedicate to our customers to make sure they receive the best possible service.”

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