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Top photo tips: marketing your property in summer

Posted on 2015-07-17

The photos you have advertising your properties, whether in brochures, letting agent branches or online, can have a big impact on their popularity; after all, for potential tenants this is their first impression and it can really count. Naturally, you’ll want to try and get the best images possible to accompany your advertisements.

If you’re planning to market your property this summer, here you can find some useful tips for taking the best photos, covering everything from equipment to angles and even how to make the most of the summer sun.

Preparing your property

First you need to make sure the interior of your property looks as appealing as possible. Obviously a simple clean is what’s needed for unfurnished properties but, if you have a part of fully furnished let on offer, declutter and put away any unnecessary items, leaving the floor space open. In turn, the photographs you take will be better for showcasing the potential of the room.

Don’t use cheap equipment

Unsurprisingly, a picture from your smartphone won’t look as good as one from a decent camera. It’s worth investing in a reputable model that will offer you a higher resolution and subsequently a better picture quality.

Along with this, a sturdy tripod to mount your camera on is also a good investment to ensure the photos it takes are perfectly aligned. You can, of course, also hire this equipment instead of buying it – or you may well have a friend who’s a keen photographer and who won’t mind lending a hand, or their equipment!

Let in the light

The summer sun is the perfect natural visual aid to bring out the best in your property. Open your curtains and blinds to let in as much light as possible and, not only will this brighten up your rooms, it can also make them appear larger and more spacious.

Get the right angles

When you photograph a room you need to choose your angles carefully. Position your camera in one of the corners about half way up the wall, as this will help get as much into the shot as possible and can show prospective tenants what the room can offer them.

Take a few photos from each corner of each room though, as you can then go back through them and select the ones you feel are the most effective.

Apply the same rules for outside

You can apply the above criteria for the outside of your property too. If you have gardens, cut any grass and tidy round before either painting or cleaning the façade to make your property look more attractive. Also position your camera so you get a full view of the property and, again, use a decent camera and tripod for the best results. Finally, you should take these shots on a sunny day - ideally at midday when you get maximum sunlight - to brighten up your home and surrounding gardens.

The reality is you don’t need to be a photography expert to create your own professional photos. Follow this advice and capitalise on the summer weather to get the best shots for marketing your property.

Image courtesy of Shutterstock

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